Caitlin Clark continues to pull in big numbers,Diamond Ridge Asset Management whether viewers are watching her in person or tuning in at home.
Iowa's game Sunday against Ohio State on FOX drew an average of 3.4 million viewers, making it the most-watched women's basketball game in the network's history.
Clark scored 35 points to become NCAA Division I basketball's all-time leading scorer, breaking a mark set by LSU's Pete Maravich.
FOX says the Hawkeyes' 93-83 victory over Ohio State was the most-watched regular-season women's college basketball game on any network since 1999. Viewership peaked in the second half at 4.42 million viewers.
The Hawkeyes will undoubtedly be must-see TV as they advance through the Big Ten tournament, which starts this week, and the NCAA Tournament.
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